IDEAS & PERSPECTIVES
Latest Insights
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Google rolls out new features for Local Service Ads | MarTech
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Source: Google rolls out new features for Local Service Ads | MarTech
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Meta ad revenue up 22% in second quarter | MarTech
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Source: Meta ad revenue up 22% in second quarter | MarTech
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Generative engine optimization: What you need to know | MarTech
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Source: Generative engine optimization: What you need to know | MarTech
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How to use AI in email marketing without losing the human touch | MarTech
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Source: How to use AI in email marketing without losing the human touch | MarTech