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CEOs and Founders are Missing Out on High Returns – Influencer Marketing
A case of influencer marketing investment having 5 times ROI
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Overcoming Regulatory Hurdles: A Guide for Asian Cosmetic Brands Entering Developed Markets
Introduction While the global cosmetics market expands, many Asian beauty brands are considering opportunities outside their regions. The attraction of advanced developed markets like North America, Europe, and Australia is hard to resist as they have high purchasing power, a mature customer base with an appetite for innovative beauty products. However, gaining entry into these…
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Ad engagement improves when kids and parents watch together | MarTech
Over 90% of parents find brands advertising alongside children’s and family content more trustworthy. Additionally, 96% of parents engage with their children about these ads, highlighting the impact of family co-viewing on ad engagement. Source: Ad engagement improves when kids and parents watch together | MarTech
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Generic to Genius: Crafting AI Prompts for Optimal Results : Social Media Examiner
By defining the AI’s role, you’re narrowing its vast knowledge base to a specific area of expertise. Providing contextual details further enhances the accuracy of responses. Finally, focus on asking specific questions and request clarifying questions for optimal results. Source: Generic to Genius: Crafting AI Prompts for Optimal Results : Social Media Examiner
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Meta ad revenue up 22% in second quarter | MarTech
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Source: Meta ad revenue up 22% in second quarter | MarTech
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Generative engine optimization: What you need to know | MarTech
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Source: Generative engine optimization: What you need to know | MarTech
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How to use AI in email marketing without losing the human touch | MarTech
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Source: How to use AI in email marketing without losing the human touch | MarTech
