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How US Brands Can Keep Up With the Live Commerce Gold Rush
Live shopping is transforming ecommerce, with 45% of U.S. consumers engaging in live events and 61% using social video channels. Platforms like TikTok Shop blend entertainment with commerce, driving growth through personalization, gamification, and influencer trust. Source: How US Brands Can Keep Up With the Live Commerce Gold Rush
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Marketers Believe AI Will Eliminate Jobs — Just Not Theirs
A plurality also disapprove of how much brands are using the tech in their creative, according to a poll of ADWEEK readers. Source: Marketers Believe AI Will Eliminate Jobs — Just Not Theirs
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The differences between the US and Korea influencers
The report analyzes the diverse influencer marketing strategies in Korea and the U.S., highlighting cultural differences, platform preferences, communication styles, cost disparities, and the importance of collaboration in each market.
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Silent Digital Campaigns: Marketing Without Words
Silent digital campaigns utilize visual storytelling and interactive elements, enhancing audience engagement and emotional responses. This innovative approach transcends language barriers, making marketing more memorable and effective.
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Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group Source: Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
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The Role of AI in Influencer Marketing
Introduction Artificial intelligence (AI) is the future of technology, significantly impacting every field. From having been adopted by a few industries back in 2017 to now having a significant impact on almost all industries, Artificial Intelligence (AI) has taken over the world. According to Forbes magazine, the adoption of AI tools doubled from 2017 to…
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How Gap Is Using Influencer Strategy to Make a Comeback
Gap Inc. is making a comeback, driven by smart brand partnerships and influencer strategies. Key collaborations, like Gap x DÔEN, have increased brand awareness and engagement. By aligning with influencers and cultural moments, Gap saw a 45% rise in activated influencers and a 41% increase in mentions. Strategic partnerships with artists like Tyla and Troye…
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Instagram Updates for 2025: What Marketers Need to Know : Social Media Examiner
Instagram’s 2025 updates provide marketers with exciting tools to enhance engagement. Key features include public comments on Stories, the Reveal sticker, extended carousel posts, multiple audio tracks for Reels, and the integration of Meta AI. These updates offer new ways to connect with audiences and improve content creation. Source: Instagram Updates for 2025: What…
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Dating App Challengers: The New Suitors Courting Gen Z
Source: Dating App Challengers: The New Suitors Courting Gen Z
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7 Ways YouTube Can Transform Your Brand’s Digital Presence – Convince & Convert
Marketing today is challenging across all business types. While developing new strategies and exploring emerging platforms, many overlook YouTube’s potential. With over two billion active monthly users, it’s more than just a video hosting site; it’s a dynamic search engine and community hub. Businesses should prioritize YouTube as a core marketing channel to tap into…
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CEOs and Founders are Missing Out on High Returns – Influencer Marketing
A case of influencer marketing investment having 5 times ROI
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Overcoming Regulatory Hurdles: A Guide for Asian Cosmetic Brands Entering Developed Markets
Introduction While the global cosmetics market expands, many Asian beauty brands are considering opportunities outside their regions. The attraction of advanced developed markets like North America, Europe, and Australia is hard to resist as they have high purchasing power, a mature customer base with an appetite for innovative beauty products. However, gaining entry into these…
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Ad engagement improves when kids and parents watch together | MarTech
Over 90% of parents find brands advertising alongside children’s and family content more trustworthy. Additionally, 96% of parents engage with their children about these ads, highlighting the impact of family co-viewing on ad engagement. Source: Ad engagement improves when kids and parents watch together | MarTech
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3 Things To Consider Before Entering the Political Chat
Marketers should be clear on their brand’s stance on issues, cautious with humor during election season, and prepared to stay quiet when necessary to avoid getting lost in the noise of political news and viral moments. Source: 3 Things To Consider Before Entering the Political Chat
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Generic to Genius: Crafting AI Prompts for Optimal Results : Social Media Examiner
By defining the AI’s role, you’re narrowing its vast knowledge base to a specific area of expertise. Providing contextual details further enhances the accuracy of responses. Finally, focus on asking specific questions and request clarifying questions for optimal results. Source: Generic to Genius: Crafting AI Prompts for Optimal Results : Social Media Examiner
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Google rolls out new features for Local Service Ads | MarTech
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Source: Google rolls out new features for Local Service Ads | MarTech
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Meta ad revenue up 22% in second quarter | MarTech
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Source: Meta ad revenue up 22% in second quarter | MarTech
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Generative engine optimization: What you need to know | MarTech
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Source: Generative engine optimization: What you need to know | MarTech
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How to use AI in email marketing without losing the human touch | MarTech
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Source: How to use AI in email marketing without losing the human touch | MarTech
