Marketing today is challenging across all business types. While developing new strategies and exploring emerging platforms, many overlook YouTube’s potential. With over two billion active monthly users, it’s more than just a video hosting site; it’s a dynamic search engine and community hub. Businesses…
A case of influencer marketing investment having 5 times ROI
Introduction While the global cosmetics market expands, many Asian beauty brands are considering opportunities outside their regions. The attraction of advanced developed markets like North America, Europe, and Australia is hard to resist as they have high purchasing power, a mature customer base with…
Over 90% of parents find brands advertising alongside children’s and family content more trustworthy. Additionally, 96% of parents engage with their children about these ads, highlighting the impact of family co-viewing on ad engagement. Source: Ad engagement improves when kids and parents watch together…
Marketers should be clear on their brand’s stance on issues, cautious with humor during election season, and prepared to stay quiet when necessary to avoid getting lost in the noise of political news and viral moments. Source: 3 Things To Consider Before Entering the…
By defining the AI’s role, you’re narrowing its vast knowledge base to a specific area of expertise. Providing contextual details further enhances the accuracy of responses. Finally, focus on asking specific questions and request clarifying questions for optimal results. Source: Generic to Genius: Crafting…
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. Source: Google rolls out new features for Local Service Ads | MarTech
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Source: Meta ad revenue up 22% in second quarter | MarTech
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Source: Generative engine optimization: What you need to know | MarTech
Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Source: How to use AI in email marketing without losing the human touch | MarTech
